In the early 2000s, John revolutionized the “martech” industry by creating one of the first web-based demand-side platforms (DSPs) for local media across the U.S. and LATAM regions. His fully automated media planning, geo-targeting, segmentation, and buying ecosystem set the standard for digital marketing, and his entrepreneurial spirit led him to execute a successful exit strategy from his startup.

John’s next challenge was to lead the turnaround of Tribune Company’s Hispanic division, where he was responsible for multiple media assets and delivered 3X growth during his 7-year tenure. He broke traditional media paradigms and transformed the operation into a digital-first multimedia enterprise that set the standard for the industry.

Today, John is a bandmember, executive, partner, or co-founder of several companies that leverage nearshore, technology, and AI to accomplish specific objectives. His diverse portfolio of ventures is a testament to his ability to innovate and his unwavering commitment to success.
John holds an MBA from Northwestern University’s Kellogg School of Management, where he now serves on the advisory board. He also studied design thinking and innovation at Stanford University’s D-School, further cementing his reputation as a thought leader and visionary in the tech industry. With an Emmy from the Television Academy, Business Leader of Color by Chicago United, Emerging Leader by Chicago Council of Global Affairs, and Publisher of the Year by Portada, among other accolades, John is a true trailblazer in his field.