Sales & Marketing
Growth Strategy

Diseño Web Profitology 0.3-04

Pitch before product

Identify the sales pitch that closes deals and work backward to ensure the product supports it. Often organizations build the product and then figure out how to sell it.

The sales and Marketing Data Pendulum

We help create systems that leverage sales data for marketing and marketing data for sales. This increases leads and helps shorten the sales cycle.

Get past the gatekeeper

Often very little time is spent optimizing the methods to get past the gatekeeper. We help develop and optimize strategies to get past the gatekeeper resulting in more presentations and faster cycles.


ensure the right person is doing the right thing at the right time


Strategy for Growth


Creative Design,
Implementation & Optimization


Lead Generation
and Social Media


Sales systems
support & training


Data Analyzation and Optimization



Cary was President & CEO of, an online advertising platform for restaurants and an eCommerce driven savings platform for consumers.  Cary grew from 0-18,0000 participating merchants. Cary was Ernst & Young’s Midwest Entrepreneur of the Year in the Technology category and an American Business Awards’ finalist for Executive of the Year.

He was inducted into the University of Illinois at Chicago’s Entrepreneurship Hall of Fame. Under Cary’s leadership Chicago Tribune recognized as one of Chicago’s Top Workplaces and it was also ranked #767 on the Inc. 500|5000 list of the fastest growing private companies.  Cary earned a College of Business Honorary Alumnus Award from NIU and a Gold Steve Award for the Most Viral Marketing Campaign of the Year in Feed it Forward.

Cary has also served as the Chief Revenue Officer of Goodbay Technologies a 2,000 employee company providing world class customer support in mobile gaming, streaming services, crypto, and consumer electronics. He was the Co-founder of Rewards21 an online to offline Advertising Platform in the FinTech space and President of The Rabine Group, a holding company with 18 portfolio companies in a wide variety of service businesses with a mission to bring technology to the industries it served.

Cary has invested in and mentored many entrepreneurs and intrapreneurs on growth strategy and execution. Cary has a psychology degree from the University of Illinois, a JD from the DePaul College of Law and has a passion for high growth companies.




An art form which involves the study and implementation of strategic and tactical maneuvers to increase company profits.

Man, this guys really applies profitology.

At Profitology, we help grow your business, from click to close. We are a team of experts in the fields of web design, lead generation, landing page optimization, traffic generation, digital marketing. We optimize sales teams and eCommerce platforms from click to close to help your company grow.

We are obsessed with helping our clients grow their business.